Target Market Strategy

"After deciding on its overall marketing strategy, the company is ready to begin planning the details of the marketing mix, one of the major concepts in modern marketing."

Zin Sticks was created to target adults over 21 hoping to offer a snack during a bar or club visit but with much thinking we decided it was best to pursue a wider audience to give the kids a try! With multiple combos including different types of bread and sides we thought this was best to allow us for expansion in the company and we feel with this decision we can bring our delicious snack to many more people and make the kids enjoy a piece of what their parents eat rather than limiting it away from them. We wanted to spread the idea of sharing with the family and with the holidays coming up what a perfect addition to the table to get everyone talking about their stories with our product. Whether the adults talk about all the fun they had on their night out or the kids talk about how they saw our logo flying in the air during last week’s food fight. (Yes we did discuss that in our offices) We hope to spread the memories of our item!

"Consumer value and relationships are at the center of marketing strategy and programs. Through market segmentation, targeting, differentiation, and positioning, the company divides the total market into smaller segments, selects segments it can best serve, and decides how it wants to bring value to target consumers in the selected segments."

With the spread of our product our target audience can range. We will make special products to push to the older and still make the kids look forward to trying new flavors. We still want to get our product with our retailers but little things like having our items in two separate isles in the store or maybe even branching out to local ice cream trucks we hope keeping our creation to our select cities will generate a hype and buzz to be a thing every tourist will look forward to trying when visiting our limited locations!