One
of the most known sports brand companies in the world is Nike.
Whether it's the signature shoes or just the logo, everyone can
recognize it easily and just about anyone can tell you what they make
or own. One of the biggest things they are known for is producing
athletic shoes. From colors to styles the variations and
possibilities are endless! But with all they make there comes certain
projects that they work on and one of them is known as The
Dorenbecher Children's Hospital Foundation located in portland Oregon
the same place Nike headquarters is located.
It
all began in 2004 and the idea was for the children of the hospital
to come up with a design for select Jordan shoes and the project was
known as “The Nike Doernbecher Freestyle Project” The special
designed shoes are released every fall but they don't use normal Nike
shoes, they turn to one of the biggest names in sports. Transforming
his shoes into canvases for the children to create. The particular
shoes are from Jordan which happen to be a sub brand owned by Nike
that helped the most infamous basketball player of all time, Michael
Jordan, to start a shoe line for as you may guess basketball shoes.
he made 23 silhouettes based off his jersey number and from 1 to 23
they are taking each one and allowing children to design their
concept and 100% of the proceeds made from the sold pairs goes
straight to the hospital in order to research the numerous diseases
that affect the children.
Every
year since it's start the Dorenbecher project has been a huge success
not only pleasing the people that buy and wear the shoe but also make
the children feel like innovators and that they can have an effect on
the world and even though it is a shoe people look at the shoes as
art and something to appreciate and with the pouring letters the
hospital receives the kids are always smiling anxious to get to work
on the next project!
http://help-en-us.nike.com/app/answers/detail/a_id/3508/p/3897
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